Our whole ethos is centered around building products for people that work.

Our general design direction is geared towards solutions for crew in in the Film, TV, theatre, events & entertainment industries.

Sideshift was born because we wanted to create tools & pouches for ourselves and our peers, to elevate comfort, pride and efficiency across the various technical departments within the entertainment industry.

We won’t use more than we need

We believe that every piece of fabric, plastic, or cardboard should be used. While it can be easier to buy in bulk and discard what’s left over, we’re committed to buying only what we need, using everything we buy, and finding uses for what might be left over. This includes our energy needs and usage.

Reuse, recycle, repair

We want to find use where others see waste. Wherever possible, we’re committed to buying recyclable material and recycling things ourselves, safely reusing what might otherwise be thrown away, and repairing fixable equipment instead of thoughtlessly purchasing replacements. We limit how much wastage leaves the building, storing reusable or recyclable material for future use where practical.

We will balance durability and lifespan with environmental cost

There can be a trade-off between the durability and lifespan of a product, and how much it damages the environment to produce it. In a lot of instances, the more durable a product is, the worse it can be for the environment to produce it.

This is because some of the toughest materials - like heavy plastics and chemical coatings - are carbon-intensive to create, and can take centuries to decompose. However, it can sometimes be more environmentally friendly to create and ship one product that lasts a few years than it is to create and ship the same product every couple of months, over and over again.

We’re committed to being attentive to this balancing act, and to investigate ways to increase durability while lowering the carbon emissions produced by our products.